Thursday, February 22, 2007

The money topic

In my sesson with vicky 'money' was a concern, how would I make money from the project, if it was to be carryed on pass the trial version then money would indeed be needed, but to be honest it didn't really come to mind during the brainstorming for the project as I guess the fact that its a student project has remained at the front of my mind.

Thats not to say I havent ran through options and development ideas on occasion.


  • Vicky made the suggestion for a password protected online verson, like the kinderegg promotion, or the cereal box versions. But for me to have a paperbased version of the magazine that I sell which has a code inside for more content online. This I dont see being possible as the distribution of the magazine is a large task in itself and having a paperbased and digital version of the same magazine is a problem as why buy a monthly magazine when there is a lot more online, it gets a bit brain numbing besides it really needs to be interactive. Putting that aside, who would buy a monthly design magazine, when they can spend the money on sweets, junkfood etc, and parents with a tight budget buying it monthy I dont think so, would a paperbased version be bought. I've thought hard into this idea, for it to work it would have to be a product wanted by kids and is affordable by parents, maybe to do a promotion with crayola or a art supplies co with codes on the packets for the online magazine. This is a possiblilty but I dont see it being viable to propose to such companys without something visible, so I would need to complete the trial verson.
  • I could develop it for an in house magazine for a school, run by an after school art club, dreamy but unlikely, rules and regulations and the admin are very strict, as I would need to deal direct with a school, businesses I guess go to agencys to do all the in between part, and have mutual beneficial relationships with schools, I cant match that or come close in the time set for planning at the start.
  • I could be bad, and go for the google advertisments or the worst kind of links. Though I won't go there, way too unethical for me.
  • I could do the donate to me button strategy, taken up by download sites though my users would be kids, so it wouldn't work the same as how it does on download sites.

With these options for income on the project, who pays, its the child which is basically direct from the parent anyhow, so the parent, now would a parent pay monthly, I hit on it before, the answer proberly no, especially without a product, its just an online pressence, people don't like to pay for what they can't hold. Also by making the parent pay, those whos parents won't by lack of budget or wish, those children miss out, that would be a lot of potential future design lovers, I dont want to cut down on my potential audience, so changing who pays is a strong option. So who, who has money, business, but do they get in return, access to my users, so business who want to come face to face with my age group of users, that could be google ads, but im thinking more ethical, how about already reliable brand that touch on child education, disney, peguin books, red house books, cbbc?, etc (NOTE MUST RIGHT UP A LIST), sponsors in other words, who can place banners, links on to the online magazine, maybe even develop the online magazine to look more closely part of there brand. Though again I state hunting and proposing businesses is unlikely successful with nothing visible to show, so completing the beta version is a must.

My thoughts.

0 Comments:

Post a Comment

<< Home